They came with ideas. They left with stories that stuck. Here's what the first cohort taught us all.
When we announced StoryXLab Cohort 1, we weren't entirely sure what to expect. We knew African creatives were hungry for this kind of space- somewhere to develop their craft, find community, and build the skills to tell their stories with intention. What we didn't anticipate was how…
Africa has never been short on creative talent. Walk through any Nigerian city and you'll find filmmakers, sound engineers, and visual artists doing extraordinary work — often with limited tools and zero institutional support. The talent is undeniable. But talent alone has never been enough to build a career. What's missing is infrastructure, training, and…
The StoryXLab Cohort 1 experience is coming to a close, and it feels less like an ending and more like a powerful beginning. Over the last few weeks, we watched a room full of young creatives step into themselves - louder and , clearer. What started as a storytelling program quickly became something deeper: a…
Three weeks ago, we lit a spark at Mswitch Creative Hub with the launch of Story X Lab, a bold experiment to prove that Africa’s future won’t just be coded in data or policy, but written in stories.
And today, that spark has grown into a fire.
Inside the program, a new generation of African…
